According to a January 2023 study of iOS users in the United States, Gram Games, the Zynga-owned developer of Merge Dragons, reported an average of ***** U.S. dollars in in-app spending from users during the examined month. Playtika Santa Monica averaged **** U.S. dollars in spending per mobile gamer. Supertreat followed, with U.S. mobile gamers spending approximately *** U.S. dollars on apps published by the German-based gaming developer.
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Measure Protocol. (April 4, 2023). Average in-app spending for mobile gamers in the United States in January 2023, by app publisher (in U.S. dollars) [Graph]. In Statista. Retrieved July 27, 2025, from https://www.statista.com/statistics/1367795/us-mobile-gaming-iap-spending-by-publisher/
Measure Protocol. "Average in-app spending for mobile gamers in the United States in January 2023, by app publisher (in U.S. dollars)." Chart. April 4, 2023. Statista. Accessed July 27, 2025. https://www.statista.com/statistics/1367795/us-mobile-gaming-iap-spending-by-publisher/
Measure Protocol. (2023). Average in-app spending for mobile gamers in the United States in January 2023, by app publisher (in U.S. dollars). Statista. Statista Inc.. Accessed: July 27, 2025. https://www.statista.com/statistics/1367795/us-mobile-gaming-iap-spending-by-publisher/
Measure Protocol. "Average In-app Spending for Mobile Gamers in The United States in January 2023, by App Publisher (in U.S. Dollars)." Statista, Statista Inc., 4 Apr 2023, https://www.statista.com/statistics/1367795/us-mobile-gaming-iap-spending-by-publisher/
Measure Protocol, Average in-app spending for mobile gamers in the United States in January 2023, by app publisher (in U.S. dollars) Statista, https://www.statista.com/statistics/1367795/us-mobile-gaming-iap-spending-by-publisher/ (last visited July 27, 2025)
Average in-app spending for mobile gamers in the United States in January 2023, by app publisher (in U.S. dollars) [Graph], Measure Protocol, April 4, 2023. [Online]. Available: https://www.statista.com/statistics/1367795/us-mobile-gaming-iap-spending-by-publisher/
