According to a survey conducted in South Korea in 2024, around 65 percent of respondents stated that they had bought toys related to characters, such as dolls. Other popular product types included figures or plastic models as well as hobby products, at about 43 percent and 39 percent respectively.
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Distribution of character-related goods and merchandise bought in South Korea as of June 2024, by type of product
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Korea Creative Content Agency. (October 29, 2024). Distribution of character-related goods and merchandise bought in South Korea as of June 2024, by type of product [Graph]. In Statista. Retrieved June 26, 2025, from https://www.statista.com/statistics/1367806/south-korea-sold-character-goods-distribution-by-product-type/
Korea Creative Content Agency. "Distribution of character-related goods and merchandise bought in South Korea as of June 2024, by type of product." Chart. October 29, 2024. Statista. Accessed June 26, 2025. https://www.statista.com/statistics/1367806/south-korea-sold-character-goods-distribution-by-product-type/
Korea Creative Content Agency. (2024). Distribution of character-related goods and merchandise bought in South Korea as of June 2024, by type of product. Statista. Statista Inc.. Accessed: June 26, 2025. https://www.statista.com/statistics/1367806/south-korea-sold-character-goods-distribution-by-product-type/
Korea Creative Content Agency. "Distribution of Character-related Goods and Merchandise Bought in South Korea as of June 2024, by Type of Product." Statista, Statista Inc., 29 Oct 2024, https://www.statista.com/statistics/1367806/south-korea-sold-character-goods-distribution-by-product-type/
Korea Creative Content Agency, Distribution of character-related goods and merchandise bought in South Korea as of June 2024, by type of product Statista, https://www.statista.com/statistics/1367806/south-korea-sold-character-goods-distribution-by-product-type/ (last visited June 26, 2025)
Distribution of character-related goods and merchandise bought in South Korea as of June 2024, by type of product [Graph], Korea Creative Content Agency, October 29, 2024. [Online]. Available: https://www.statista.com/statistics/1367806/south-korea-sold-character-goods-distribution-by-product-type/
