As of November 2023, **** of adults surveyed in the United States reported being more likely to engage in brand loyalty programs then than during the year preceding the survey. Among millennial respondents, the share reached ** percent, and it stood at ** percent among responding Gen Zers.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Marigold. (February 20, 2024). Percentage of consumers more likely to increase their participation in loyalty programs in the United States as of November 2023, by generation [Graph]. In Statista. Retrieved June 24, 2025, from https://www.statista.com/statistics/1367912/us-consumers-intend-join-loyalty-programs-generation/
Marigold. "Percentage of consumers more likely to increase their participation in loyalty programs in the United States as of November 2023, by generation." Chart. February 20, 2024. Statista. Accessed June 24, 2025. https://www.statista.com/statistics/1367912/us-consumers-intend-join-loyalty-programs-generation/
Marigold. (2024). Percentage of consumers more likely to increase their participation in loyalty programs in the United States as of November 2023, by generation. Statista. Statista Inc.. Accessed: June 24, 2025. https://www.statista.com/statistics/1367912/us-consumers-intend-join-loyalty-programs-generation/
Marigold. "Percentage of Consumers More Likely to Increase Their Participation in Loyalty Programs in The United States as of November 2023, by Generation." Statista, Statista Inc., 20 Feb 2024, https://www.statista.com/statistics/1367912/us-consumers-intend-join-loyalty-programs-generation/
Marigold, Percentage of consumers more likely to increase their participation in loyalty programs in the United States as of November 2023, by generation Statista, https://www.statista.com/statistics/1367912/us-consumers-intend-join-loyalty-programs-generation/ (last visited June 24, 2025)
Percentage of consumers more likely to increase their participation in loyalty programs in the United States as of November 2023, by generation [Graph], Marigold, February 20, 2024. [Online]. Available: https://www.statista.com/statistics/1367912/us-consumers-intend-join-loyalty-programs-generation/
