In 2024, the search engine google.com had the highest share in traffic referrals in South Korea at around 42.8 percent of all search engine referrals. The top spots were all occupied by either Google or domestic web portal Naver. As for Naver, mobile searches made up the majority of search referral traffic.
Advertisement
Advertisement
Leading search engine domains in South Korea in 2024, by search referral share
The source did not provide a date of publication. The release date used here is the access date.
StatCounter tracks page views instead of unique visitors to track the frequency of browser usage. Bot activity is removed, and no further corrections are made to the data. For search engines, it is tracked which page view was referred by which search engine (so-called search engine referrals). As of July 2022, the sample size for South Korea was 61,052,905 page views, whereas the mobile device sample size in the country consisted of 32,755,064 page views.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
StatCounter. (March 11, 2025). Leading search engine domains in South Korea in 2024, by search referral share [Graph]. In Statista. Retrieved June 24, 2025, from https://www.statista.com/statistics/1368946/south-korea-leading-search-engine-domains-by-referral-share/
StatCounter. "Leading search engine domains in South Korea in 2024, by search referral share." Chart. March 11, 2025. Statista. Accessed June 24, 2025. https://www.statista.com/statistics/1368946/south-korea-leading-search-engine-domains-by-referral-share/
StatCounter. (2025). Leading search engine domains in South Korea in 2024, by search referral share. Statista. Statista Inc.. Accessed: June 24, 2025. https://www.statista.com/statistics/1368946/south-korea-leading-search-engine-domains-by-referral-share/
StatCounter. "Leading Search Engine Domains in South Korea in 2024, by Search Referral Share." Statista, Statista Inc., 11 Mar 2025, https://www.statista.com/statistics/1368946/south-korea-leading-search-engine-domains-by-referral-share/
StatCounter, Leading search engine domains in South Korea in 2024, by search referral share Statista, https://www.statista.com/statistics/1368946/south-korea-leading-search-engine-domains-by-referral-share/ (last visited June 24, 2025)
Leading search engine domains in South Korea in 2024, by search referral share [Graph], StatCounter, March 11, 2025. [Online]. Available: https://www.statista.com/statistics/1368946/south-korea-leading-search-engine-domains-by-referral-share/
