Just over 88 percent of surveyed consumers were either very or somewhat likely to purchase a supermarket's own-label brand during a survey in September 2024 in the United Kingdom. This is a slight decrease from the survey in the previous year. Just 0.2 percent of respondents were very unlikely to do so.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Food expenditure & preferences
Supermarkets
Online food shopping
Sustainable shopping habits
Inflation impact
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
