Retail media ad spend growth in France 2020-2024

Published by
Christopher Ross,
Jun 16, 2025

In 2024, digital retail media advertising spending in France increased 14 percent compared to the value reported a year earlier. In 2020, the first year of the COVID-19 pandemic, the spending increased 19 percent. The overall digital ad market in France recorded a growth rate of nine percent in 2023.

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Change in digital retail media advertising spending in France from 2020 to 2024

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Release date

February 2025

Region

France

Survey time period

2020 to 2024

Special properties

display and search

Supplementary notes

Figures for the years preceding 2022 were retrieved from earlier publications.

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Statistics on " Digital advertising in France "

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Other statistics that may interest you Digital advertising in France

Overview

5

Overview of the French market

5

Formats & devices

8

Social

6

Programmatic

5

Retail media

6

Consumer insights

4

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Topics

Digital advertising in FranceDigital advertising in EuropeInternet usage in FranceSocial media advertising and marketing in FranceAdvertising in France
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