Retail media ad spend growth in France 2019-2024, by format

Published by
Christopher Ross,
Jun 16, 2025

In 2024, digital retail search advertising spending in France increased by ** percent, whereas retail display increased by **** percent. Search was also the stronger format in terms of spending, attracting slightly more than ********** of total digital retail ad spend in the European country.

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Change in digital retail media advertising spending in France from 2019 to 2024, by format

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Release date

February 2025

Region

France

Survey time period

2020 to 2024

Supplementary notes

Figures for the years preceding 2022 were retrieved from earlier publications.

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Statistics on " Digital advertising in France "

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Other statistics that may interest you Digital advertising in France

Overview

5

Overview of the French market

5

Formats & devices

8

Social

6

Programmatic

5

Retail media

6

Consumer insights

4

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Topics

Digital retail media advertising in EuropeAmazonDigital retail media advertising in the United StatesDigital retail media advertising worldwideeBay Inc.
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