In 2024, Google held almost 61 percent of South Korea's desktop search engine market share, placing far ahead domestic competitor Naver which stood at approximately 26.6 percent. Microsoft's search engine Bing placed third, accounting for around 7.66 percent of the search engine market for desktop PCs.
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Distribution of the desktop search engine market in South Korea in 2024
The source did not provide a date of publication. The release date used here is the access date.
StatCounter tracks page views instead of unique visitors to track the frequency of browser usage. Bot activity is removed, and no further corrections are made to the data. For search engines, it is tracked which page view was referred by which search engine (so-called search engine referrals). As of July 2022, the sample size for South Korea was 61,052,905 page views, whereas the mobile device sample size in the country consisted of 32,755,064 page views.
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StatCounter. (March 11, 2025). Distribution of the desktop search engine market in South Korea in 2024 [Graph]. In Statista. Retrieved June 24, 2025, from https://www.statista.com/statistics/1369488/south-korea-desktop-search-engine-market-share/
StatCounter. "Distribution of the desktop search engine market in South Korea in 2024." Chart. March 11, 2025. Statista. Accessed June 24, 2025. https://www.statista.com/statistics/1369488/south-korea-desktop-search-engine-market-share/
StatCounter. (2025). Distribution of the desktop search engine market in South Korea in 2024. Statista. Statista Inc.. Accessed: June 24, 2025. https://www.statista.com/statistics/1369488/south-korea-desktop-search-engine-market-share/
StatCounter. "Distribution of The Desktop Search Engine Market in South Korea in 2024." Statista, Statista Inc., 11 Mar 2025, https://www.statista.com/statistics/1369488/south-korea-desktop-search-engine-market-share/
StatCounter, Distribution of the desktop search engine market in South Korea in 2024 Statista, https://www.statista.com/statistics/1369488/south-korea-desktop-search-engine-market-share/ (last visited June 24, 2025)
Distribution of the desktop search engine market in South Korea in 2024 [Graph], StatCounter, March 11, 2025. [Online]. Available: https://www.statista.com/statistics/1369488/south-korea-desktop-search-engine-market-share/
