As of the fourth quarter of 2024, Naver accounted for around 58 percent of the mobile search engine market in South Korea. Since the second quarter of 2021 there has been a continuous increase of Naver's market share, reaching the peak during the time of consideration in the second quarter of 2024. Despite not being the search engine with the overall highest market share, Naver had a stronger position on the mobile search market than on the desktop search market.
Share of Naver in the mobile search engine market in South Korea from 1st quarter 2019 to the 4th quarter 2024
The source did not provide a date of publication. The release date used here is the access date.
StatCounter tracks page views instead of unique visitors to track the frequency of browser usage. Bot activity is removed, and no further corrections are made to the data. For search engines, it is tracked which page view was referred by which search engine (so-called search engine referrals). As of July 2022, the sample size for South Korea was 61,052,905 page views, whereas the mobile device sample size in the country consisted of 32,755,064 page views.
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StatCounter. (March 11, 2025). Share of Naver in the mobile search engine market in South Korea from 1st quarter 2019 to the 4th quarter 2024 [Graph]. In Statista. Retrieved May 04, 2025, from https://www.statista.com/statistics/1369515/south-korea-naver-share-in-mobile-search-engine-market/
StatCounter. "Share of Naver in the mobile search engine market in South Korea from 1st quarter 2019 to the 4th quarter 2024." Chart. March 11, 2025. Statista. Accessed May 04, 2025. https://www.statista.com/statistics/1369515/south-korea-naver-share-in-mobile-search-engine-market/
StatCounter. (2025). Share of Naver in the mobile search engine market in South Korea from 1st quarter 2019 to the 4th quarter 2024. Statista. Statista Inc.. Accessed: May 04, 2025. https://www.statista.com/statistics/1369515/south-korea-naver-share-in-mobile-search-engine-market/
StatCounter. "Share of Naver in The Mobile Search Engine Market in South Korea from 1st Quarter 2019 to The 4th Quarter 2024." Statista, Statista Inc., 11 Mar 2025, https://www.statista.com/statistics/1369515/south-korea-naver-share-in-mobile-search-engine-market/
StatCounter, Share of Naver in the mobile search engine market in South Korea from 1st quarter 2019 to the 4th quarter 2024 Statista, https://www.statista.com/statistics/1369515/south-korea-naver-share-in-mobile-search-engine-market/ (last visited May 04, 2025)
Share of Naver in the mobile search engine market in South Korea from 1st quarter 2019 to the 4th quarter 2024 [Graph], StatCounter, March 11, 2025. [Online]. Available: https://www.statista.com/statistics/1369515/south-korea-naver-share-in-mobile-search-engine-market/
