According to a survey on the influencer marketing industry in Australia that was conducted in February 2023, about 39 percent of brands claimed that they would choose nano-influencers for advertising purposes. The least popular influencer category was mega/celebrity influencers with 12 percent of brands choosing this option.
Choice of influencers for brands in Australia as of February 2023
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Influencer Marketing Hub. (February 7, 2023). Choice of influencers for brands in Australia as of February 2023 [Graph]. In Statista. Retrieved April 22, 2025, from https://www.statista.com/statistics/1369974/australia-choice-of-influencers-for-brands/
Influencer Marketing Hub. "Choice of influencers for brands in Australia as of February 2023." Chart. February 7, 2023. Statista. Accessed April 22, 2025. https://www.statista.com/statistics/1369974/australia-choice-of-influencers-for-brands/
Influencer Marketing Hub. (2023). Choice of influencers for brands in Australia as of February 2023. Statista. Statista Inc.. Accessed: April 22, 2025. https://www.statista.com/statistics/1369974/australia-choice-of-influencers-for-brands/
Influencer Marketing Hub. "Choice of Influencers for Brands in Australia as of February 2023." Statista, Statista Inc., 7 Feb 2023, https://www.statista.com/statistics/1369974/australia-choice-of-influencers-for-brands/
Influencer Marketing Hub, Choice of influencers for brands in Australia as of February 2023 Statista, https://www.statista.com/statistics/1369974/australia-choice-of-influencers-for-brands/ (last visited April 22, 2025)
Choice of influencers for brands in Australia as of February 2023 [Graph], Influencer Marketing Hub, February 7, 2023. [Online]. Available: https://www.statista.com/statistics/1369974/australia-choice-of-influencers-for-brands/
