According to a survey conducted among marketing professionals in India in 2022, social media was the prime marketing and advertising format having been allocated the largest chunk, that is ** percent, of digital marketing and advertising budgets. In contrast, audio and gaming accounted for less than **** percent of the total budget, respectively.
Survey question: Approximately what percentage of your/ yours clients' digital marketing and advertising budgets are allocating between the following channels?
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MMA. (October 14, 2022). Breakdown of digital marketing and advertising budget in India in 2022 [Graph]. In Statista. Retrieved July 05, 2025, from https://www.statista.com/statistics/1370305/india-breakdown-of-digital-marketing-budget/
MMA. "Breakdown of digital marketing and advertising budget in India in 2022." Chart. October 14, 2022. Statista. Accessed July 05, 2025. https://www.statista.com/statistics/1370305/india-breakdown-of-digital-marketing-budget/
MMA. (2022). Breakdown of digital marketing and advertising budget in India in 2022. Statista. Statista Inc.. Accessed: July 05, 2025. https://www.statista.com/statistics/1370305/india-breakdown-of-digital-marketing-budget/
MMA. "Breakdown of Digital Marketing and Advertising Budget in India in 2022." Statista, Statista Inc., 14 Oct 2022, https://www.statista.com/statistics/1370305/india-breakdown-of-digital-marketing-budget/
MMA, Breakdown of digital marketing and advertising budget in India in 2022 Statista, https://www.statista.com/statistics/1370305/india-breakdown-of-digital-marketing-budget/ (last visited July 05, 2025)
Breakdown of digital marketing and advertising budget in India in 2022 [Graph], MMA, October 14, 2022. [Online]. Available: https://www.statista.com/statistics/1370305/india-breakdown-of-digital-marketing-budget/
