Amazon Business is the most popular business-to-business (B2B) generalist marketplace, a worldwide survey from 2022 revealed. 36 percent of B2B buyers stated to have used it, while eBay followed with usage rate of nearly 30 percent. 27 percent of respondents used Chinese marketplace Alibaba.
Most popular business-to-business (B2B) marketplaces among worldwide B2B buyers in 2022
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Most popular business-to-business (B2B) marketplaces among worldwide B2B buyers in 2022
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
B2B buyers included purchase managers, procurement managers,
purchasing clerks, agents, purchaser and c-level executives with a purchasing budget of more than 24,000 U.S. dollars in companies with an annual revenue higher than 595,000 U.S. dollars.
Survey panel composed as follows:
UK (207), U.S. (201), Germany (204), South Africa (200), China (206), Brazil (201), Australia (202), UAE (200), Japan (202), Netherlands (217) and India (220).
Learn more about how Statista can support your business.
Wunderman Thompson Commerce. (February 20, 2023). Most popular business-to-business (B2B) marketplaces among worldwide B2B buyers in 2022 [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/1370557/most-popular-b2b-marketplaces/
Wunderman Thompson Commerce. "Most popular business-to-business (B2B) marketplaces among worldwide B2B buyers in 2022." Chart. February 20, 2023. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/1370557/most-popular-b2b-marketplaces/
Wunderman Thompson Commerce. (2023). Most popular business-to-business (B2B) marketplaces among worldwide B2B buyers in 2022. Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/1370557/most-popular-b2b-marketplaces/
Wunderman Thompson Commerce. "Most Popular Business-to-business (B2b) Marketplaces among Worldwide B2b Buyers in 2022." Statista, Statista Inc., 20 Feb 2023, https://www.statista.com/statistics/1370557/most-popular-b2b-marketplaces/
Wunderman Thompson Commerce, Most popular business-to-business (B2B) marketplaces among worldwide B2B buyers in 2022 Statista, https://www.statista.com/statistics/1370557/most-popular-b2b-marketplaces/ (last visited May 17, 2025)
Most popular business-to-business (B2B) marketplaces among worldwide B2B buyers in 2022 [Graph], Wunderman Thompson Commerce, February 20, 2023. [Online]. Available: https://www.statista.com/statistics/1370557/most-popular-b2b-marketplaces/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.