During a global survey conducted in the third quarter of 2024, approximately 36.6 percent of responding internet users in Colombia reported discovering new brands via advertisements on social media. Another 33.5 percent of interviewees came upon new brands through word-of-mouth (WOM) recommendations.
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DataReportal, & We Are Social, & Meltwater. (March 3, 2025). Most common sources of new brand, product, and service discovery among internet users in Colombia as of 3rd quarter 2024 [Graph]. In Statista. Retrieved June 30, 2025, from https://www.statista.com/statistics/1371066/main-channels-of-new-brand-discovery-colombia/
DataReportal, und We Are Social, und Meltwater. "Most common sources of new brand, product, and service discovery among internet users in Colombia as of 3rd quarter 2024." Chart. March 3, 2025. Statista. Accessed June 30, 2025. https://www.statista.com/statistics/1371066/main-channels-of-new-brand-discovery-colombia/
DataReportal, We Are Social, Meltwater. (2025). Most common sources of new brand, product, and service discovery among internet users in Colombia as of 3rd quarter 2024. Statista. Statista Inc.. Accessed: June 30, 2025. https://www.statista.com/statistics/1371066/main-channels-of-new-brand-discovery-colombia/
DataReportal, and We Are Social, and Meltwater. "Most Common Sources of New Brand, Product, and Service Discovery among Internet Users in Colombia as of 3rd Quarter 2024." Statista, Statista Inc., 3 Mar 2025, https://www.statista.com/statistics/1371066/main-channels-of-new-brand-discovery-colombia/
DataReportal & We Are Social & Meltwater, Most common sources of new brand, product, and service discovery among internet users in Colombia as of 3rd quarter 2024 Statista, https://www.statista.com/statistics/1371066/main-channels-of-new-brand-discovery-colombia/ (last visited June 30, 2025)
Most common sources of new brand, product, and service discovery among internet users in Colombia as of 3rd quarter 2024 [Graph], DataReportal, & We Are Social, & Meltwater, March 3, 2025. [Online]. Available: https://www.statista.com/statistics/1371066/main-channels-of-new-brand-discovery-colombia/
