As of the third quarter of 2024, approximately 35.7 percent of internet users surveyed in Germany reported discovering new brands on search engines. TV ads and word-of-mouth (WOM) followed, with reaches surpassing 30 percent as well.
Most common sources of new brand, product, and service discovery among internet users in Germany as of 3rd quarter 2024
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DataReportal, & We Are Social, & Meltwater. (February 25, 2025). Most common sources of new brand, product, and service discovery among internet users in Germany as of 3rd quarter 2024 [Graph]. In Statista. Retrieved May 11, 2025, from https://www.statista.com/statistics/1371083/main-channels-of-new-brand-discovery-germany/
DataReportal, und We Are Social, und Meltwater. "Most common sources of new brand, product, and service discovery among internet users in Germany as of 3rd quarter 2024." Chart. February 25, 2025. Statista. Accessed May 11, 2025. https://www.statista.com/statistics/1371083/main-channels-of-new-brand-discovery-germany/
DataReportal, We Are Social, Meltwater. (2025). Most common sources of new brand, product, and service discovery among internet users in Germany as of 3rd quarter 2024. Statista. Statista Inc.. Accessed: May 11, 2025. https://www.statista.com/statistics/1371083/main-channels-of-new-brand-discovery-germany/
DataReportal, and We Are Social, and Meltwater. "Most Common Sources of New Brand, Product, and Service Discovery among Internet Users in Germany as of 3rd Quarter 2024." Statista, Statista Inc., 25 Feb 2025, https://www.statista.com/statistics/1371083/main-channels-of-new-brand-discovery-germany/
DataReportal & We Are Social & Meltwater, Most common sources of new brand, product, and service discovery among internet users in Germany as of 3rd quarter 2024 Statista, https://www.statista.com/statistics/1371083/main-channels-of-new-brand-discovery-germany/ (last visited May 11, 2025)
Most common sources of new brand, product, and service discovery among internet users in Germany as of 3rd quarter 2024 [Graph], DataReportal, & We Are Social, & Meltwater, February 25, 2025. [Online]. Available: https://www.statista.com/statistics/1371083/main-channels-of-new-brand-discovery-germany/
