During a survey conducted among internet users in the United States in the third quarter of 2024, word-of-mouth emerged as the most common source of new brand, product, and service discovery, mentioned by approximately 38.3 percent of the participants.TV ads and search engines followed, cited by roughly 38 and 34 percent of the respondents, respectively.
Most common sources of new brand, product, and service discovery among internet users in the United States as of 3rd quarter 2024
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DataReportal, & We Are Social, & Meltwater. (February 25, 2025). Most common sources of new brand, product, and service discovery among internet users in the United States as of 3rd quarter 2024 [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/1371122/main-channels-of-new-brand-discovery-usa/
DataReportal, und We Are Social, und Meltwater. "Most common sources of new brand, product, and service discovery among internet users in the United States as of 3rd quarter 2024." Chart. February 25, 2025. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/1371122/main-channels-of-new-brand-discovery-usa/
DataReportal, We Are Social, Meltwater. (2025). Most common sources of new brand, product, and service discovery among internet users in the United States as of 3rd quarter 2024. Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/1371122/main-channels-of-new-brand-discovery-usa/
DataReportal, and We Are Social, and Meltwater. "Most Common Sources of New Brand, Product, and Service Discovery among Internet Users in The United States as of 3rd Quarter 2024." Statista, Statista Inc., 25 Feb 2025, https://www.statista.com/statistics/1371122/main-channels-of-new-brand-discovery-usa/
DataReportal & We Are Social & Meltwater, Most common sources of new brand, product, and service discovery among internet users in the United States as of 3rd quarter 2024 Statista, https://www.statista.com/statistics/1371122/main-channels-of-new-brand-discovery-usa/ (last visited June 07, 2025)
Most common sources of new brand, product, and service discovery among internet users in the United States as of 3rd quarter 2024 [Graph], DataReportal, & We Are Social, & Meltwater, February 25, 2025. [Online]. Available: https://www.statista.com/statistics/1371122/main-channels-of-new-brand-discovery-usa/
