In 2024, the main sources for discovering brands, products, and services in Portugal were search engines, chosen by almost 36 percent of respondents, recommendations from friends or family, selected by more than 35 percent of respondents, and ads on television, named by 35 percent of respondents. Ads on brand websites and product samples or trials were the sources least chosen by respondents, at a ratio of 17 percent and 16 percent, respectively.
Sources of discovery of brands, products, and services in Portugal in 3rd quarter 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
We Are Social, & Meltwater, & DataReportal. (March 2, 2025). Sources of discovery of brands, products, and services in Portugal in 3rd quarter 2024 [Graph]. In Statista. Retrieved May 10, 2025, from https://www.statista.com/statistics/1371940/portugal-sources-of-discovery-of-brands-products-and-services/
We Are Social, und Meltwater, und DataReportal. "Sources of discovery of brands, products, and services in Portugal in 3rd quarter 2024." Chart. March 2, 2025. Statista. Accessed May 10, 2025. https://www.statista.com/statistics/1371940/portugal-sources-of-discovery-of-brands-products-and-services/
We Are Social, Meltwater, DataReportal. (2025). Sources of discovery of brands, products, and services in Portugal in 3rd quarter 2024. Statista. Statista Inc.. Accessed: May 10, 2025. https://www.statista.com/statistics/1371940/portugal-sources-of-discovery-of-brands-products-and-services/
We Are Social, and Meltwater, and DataReportal. "Sources of Discovery of Brands, Products, and Services in Portugal in 3rd Quarter 2024." Statista, Statista Inc., 2 Mar 2025, https://www.statista.com/statistics/1371940/portugal-sources-of-discovery-of-brands-products-and-services/
We Are Social & Meltwater & DataReportal, Sources of discovery of brands, products, and services in Portugal in 3rd quarter 2024 Statista, https://www.statista.com/statistics/1371940/portugal-sources-of-discovery-of-brands-products-and-services/ (last visited May 10, 2025)
Sources of discovery of brands, products, and services in Portugal in 3rd quarter 2024 [Graph], We Are Social, & Meltwater, & DataReportal, March 2, 2025. [Online]. Available: https://www.statista.com/statistics/1371940/portugal-sources-of-discovery-of-brands-products-and-services/