Almost 46 percent of Estonian businesses in the wholesale and retail trade sector made online sales in 2023. Ranking second was the accommodation and food service industry, where approximately 32 percent of enterprises engaged in e-commerce.
Share of enterprises that sold online in Estonia in 2023, by industry
Characteristic
Share of enterprises
Wholesale and retail trade; repair of motor vehicles and motorcycles
45.8%
Accommodation and food service activities
32.4%
Information and communication
30.4%
Manufacturing
22.5%
Transportation and storage
13.2%
Water supply; sewerage, waste management, and remediation activities
12.9%
Administrative and support service activities
11.6%
Professional, scientific, and technical activities
8.4%
Electricity, gas, steam, and air conditioning supply
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Eurostat. (September 24, 2024). Share of enterprises that sold online in Estonia in 2023, by industry [Graph]. In Statista. Retrieved May 09, 2025, from https://www.statista.com/statistics/1372135/share-of-companies-selling-online-by-sector-estonia/
Eurostat. "Share of enterprises that sold online in Estonia in 2023, by industry." Chart. September 24, 2024. Statista. Accessed May 09, 2025. https://www.statista.com/statistics/1372135/share-of-companies-selling-online-by-sector-estonia/
Eurostat. (2024). Share of enterprises that sold online in Estonia in 2023, by industry. Statista. Statista Inc.. Accessed: May 09, 2025. https://www.statista.com/statistics/1372135/share-of-companies-selling-online-by-sector-estonia/
Eurostat. "Share of Enterprises That Sold Online in Estonia in 2023, by Industry." Statista, Statista Inc., 24 Sep 2024, https://www.statista.com/statistics/1372135/share-of-companies-selling-online-by-sector-estonia/
Eurostat, Share of enterprises that sold online in Estonia in 2023, by industry Statista, https://www.statista.com/statistics/1372135/share-of-companies-selling-online-by-sector-estonia/ (last visited May 09, 2025)
Share of enterprises that sold online in Estonia in 2023, by industry [Graph], Eurostat, September 24, 2024. [Online]. Available: https://www.statista.com/statistics/1372135/share-of-companies-selling-online-by-sector-estonia/
