According to a survey conducted among consumers in Italy in January 2024, 85 percent of respondents said they viewed influencers as people hired by brands to promote their products. This was followed by 73 percent of respondents who viewed influencers as popular individuals who were known for their skills.
Leading types of influencers followed by consumers in Italy as of January 2024
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Various sources (Food Affairs). (January 25, 2024). Leading types of influencers followed by consumers in Italy as of January 2024 [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/1372276/top-influencer-types-followed-italy/
Various sources (Food Affairs). "Leading types of influencers followed by consumers in Italy as of January 2024." Chart. January 25, 2024. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/1372276/top-influencer-types-followed-italy/
Various sources (Food Affairs). (2024). Leading types of influencers followed by consumers in Italy as of January 2024. Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/1372276/top-influencer-types-followed-italy/
Various sources (Food Affairs). "Leading Types of Influencers Followed by Consumers in Italy as of January 2024." Statista, Statista Inc., 25 Jan 2024, https://www.statista.com/statistics/1372276/top-influencer-types-followed-italy/
Various sources (Food Affairs), Leading types of influencers followed by consumers in Italy as of January 2024 Statista, https://www.statista.com/statistics/1372276/top-influencer-types-followed-italy/ (last visited June 07, 2025)
Leading types of influencers followed by consumers in Italy as of January 2024 [Graph], Various sources (Food Affairs), January 25, 2024. [Online]. Available: https://www.statista.com/statistics/1372276/top-influencer-types-followed-italy/
