Online shopping in Sweden 2022, by category and gender

Published by
L. Yltävä,
Feb 7, 2024
According to a survey carried out in 2022, Swedish women are the biggest consumers of online fashion. Nearly half of the surveyed female shoppers bought clothes, shoes, or accessories via the internet. Comparatively, for Swedish men, this share stood at 28 percent. The survey showed that 42 percent of online book shoppers were male, which was their favorite category. As a comparison, 30 percent of women bought this category online.

Share of online purchases in Sweden in 2022, by product category and gender

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Release date

October 2022

Region

Sweden

Survey time period

2022

Number of respondents

3,129 respondents

Age group

16 years and older

Special properties

consumers who have shopped online in the past year

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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Overview

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Segments

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Major platform operators

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Purchase decisions

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