Individuals who ordered online in Sweden 2024, by gender and age

Published by Statista Research Department, Mar 19, 2025

The majority of Swedish consumers aged 16 to 64 purchased goods online in 2024. This indicates that the working-age population is the driving force of e-commerce in Sweden, with the largest share of online shoppers coming from this demographic. When comparing genders, women aged 25 to 34 engaged the most in e-commerce. Nearly nine in ten Swedish females in this age group bought goods over the internet.

Share of online shoppers in Sweden in 2024, by gender and age

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Release date

October 2024

Region

Sweden

Survey time period

2024

Age group

16 years and older

Special properties

consumer who have shopped online within the last three months

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Statistics on " E-commerce in Sweden "

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Overview

8

Leading players

8

Online shopping

7

Cross-border e-commerce

7

Consumers

6

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Topics

E-commerce in SwedenSwedenOnline marketplaces in the NordicsDigital payments landscape in Sweden E-commerce in the Nordics
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