Individuals who ordered online in Sweden 2024, by region

Published by Statista Research Department, Mar 19, 2025

In 2024, the eight national areas of Sweden showed little variation in e-commerce penetration. Middle Norrland hosted the largest share of e-commerce shoppers in the country, as 81 percent of people made online purchases in the region. Similarly, around 76 percent of people in Stockholm, East Middle Sweden, and West Sweden bought things online. North Middle Sweden had the lowest share of online shoppers, at approximately 71 percent.

Share of online shoppers in Sweden in 2024, by region

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Release date

October 2024

Region

Sweden

Survey time period

2024

Age group

16 years and older

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Statistics on " E-commerce in Sweden "

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Overview

8

Leading players

8

Online shopping

7

Cross-border e-commerce

7

Consumers

6

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Topics

E-commerce in SwedenSwedenOnline marketplaces in the NordicsDigital payments landscape in Sweden E-commerce in the Nordics
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