Individuals who ordered online in Sweden 2024, by income

Published by Statista Research Department, Mar 20, 2025

In 2024, Swedish consumers with more disposable income were more likely to shop online. For example, about 85 percent of consumers with the highest income purchased goods via the internet. Conversely, only 65 percent of consumers with the lowest income opted for e-commerce shopping.

Share of online shoppers in Sweden in 2024, by income

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Source

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Release date

October 2024

Region

Sweden

Survey time period

2024

Age group

16 years and older

Special properties

consumer who have shopped online within the last three months

Supplementary notes

Distribution of income expressed in income quintiles.

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Overview

8

Leading players

8

Online shopping

7

Cross-border e-commerce

7

Consumers

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Topics

E-commerce in SwedenSwedenOnline marketplaces in the NordicsDigital payments landscape in Sweden E-commerce in the Nordics
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