TikTok: video engagement rate 2023, by length

Published by Laura Ceci, Jun 24, 2025

From March 2023 to August 2023, TikTok videos with a duration of over ** seconds saw approximately *** percent engagement rate. Videos of a duration of less than ** seconds saw engagement rates of around *** percent, while videos with a length of between ** and ** seconds saw an engagement rate of **** percent.

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TikTok content engagement rate from March 2023 to August 2023, by duration

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Release date

September 2023

Region

Worldwide

Survey time period

March 1, 2023 to August 31, 2023

Special properties

The engagement rate was calculated as "sum of interactions/visits x 100"

Supplementary notes

The source analyzed "47,625 business accounts and 37,636 personal accounts (from creators and personal brands) of different sizes"
The study analyzed a total of 85,261 accounts and over 3.4 million videos.

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