The findings of a study conducted in January 2023 revealed that all three major U.S. cable networks had their biggest audiences in suburban areas, and Fox News had the highest share of viewers hailing from rural communities. Fox was also the least likely to attract urban audiences, with just 26 percent of its regular viewers living in larger metropolitan areas.
Share of voters who use major cable news networks at least a few times a week or more in the United States as of January 2023, by community
Characteristic
Rural
Suburban
Urban
CNN
19%
49%
32%
MSNBC
21%
48%
32%
Fox News
26%
48%
26%
0%10%20%30%40%50%60%
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Morning Consult. (March 13, 2023). Share of voters who use major cable news networks at least a few times a week or more in the United States as of January 2023, by community [Graph]. In Statista. Retrieved May 16, 2025, from https://www.statista.com/statistics/1372643/voters-watching-cable-news-by-community/
Morning Consult. "Share of voters who use major cable news networks at least a few times a week or more in the United States as of January 2023, by community." Chart. March 13, 2023. Statista. Accessed May 16, 2025. https://www.statista.com/statistics/1372643/voters-watching-cable-news-by-community/
Morning Consult. (2023). Share of voters who use major cable news networks at least a few times a week or more in the United States as of January 2023, by community. Statista. Statista Inc.. Accessed: May 16, 2025. https://www.statista.com/statistics/1372643/voters-watching-cable-news-by-community/
Morning Consult. "Share of Voters Who Use Major Cable News Networks at Least a Few times a Week or More in The United States as of January 2023, by Community." Statista, Statista Inc., 13 Mar 2023, https://www.statista.com/statistics/1372643/voters-watching-cable-news-by-community/
Morning Consult, Share of voters who use major cable news networks at least a few times a week or more in the United States as of January 2023, by community Statista, https://www.statista.com/statistics/1372643/voters-watching-cable-news-by-community/ (last visited May 16, 2025)
Share of voters who use major cable news networks at least a few times a week or more in the United States as of January 2023, by community [Graph], Morning Consult, March 13, 2023. [Online]. Available: https://www.statista.com/statistics/1372643/voters-watching-cable-news-by-community/
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