Annual buy now, pay later (BNPL) spending in France in 2024, with a 2030 forecast
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Market modeling estimates that BNPL transactions in France would be about 11 percent higher in 2025 than in 2024. This is according to a market model released in the first quarter of 2025, which placed France among one of the average user markets in Europe for buy now, pay later. Klarna launched in France over the course of 2021, alongside other pure players such as Scalapay from Italy or Australia's Afterpay. France also has Oney and Cofidis, which offer BNPL type loans as part of their overall financial services. Downloads of the Klarna app in France grew substantially between 2021 and 2022. Note that the source does not give further indications of what the figures provided here are based on. As buy now, pay later was unregulated in many countries across the world by early 2024, transaction figures on this payment method were scarce unless a domestic financial supervisor managed to request data from individual BNPL providers.
