Market modeling estimates that BNPL transactions in Italy would be about 14 percent higher in 2025 than in 2024. This is according to a market model released in the first quarter of 2025, which placed Italy among one of the average user markets in Europe for buy now, pay later. Klarna launched in Italy in late 2020, with domestic player Scalapay following suit in mid-2021. Scalapay downloads in Italy increasingly started to resemble those of Klarna, although the Swedish app was still more popular in 2022 and 2023. Note that the source does not give further indications of what the figures provided here are based on. As buy now, pay later was unregulated in many countries across the world by early 2024, transaction figures on this payment method were scarce unless a domestic financial supervisor managed to request data from individual BNPL providers.
Figures for Italy equal a CAGR of 14.2 percent between 2025 and 2030
Supplementary notes
The source researched the following 16 countries within Europe: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Poland, Spain, Sweden, Switzerland, United Kingdom.
The source does not provide information on the original wording used or of its methodology. Thus, the wording chosen for this statistic may differ slightly.
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Statista. (April 22, 2025). Estimated transaction value of buy now, pay later (BNPL) in Italy in 2024, with forecasts for 2025 and 2030 (in million U.S. dollars) [Graph]. In Statista. Retrieved June 05, 2025, from https://www.statista.com/statistics/1372735/bnpl-transaction-value-in-italy/
Statista. "Estimated transaction value of buy now, pay later (BNPL) in Italy in 2024, with forecasts for 2025 and 2030 (in million U.S. dollars)." Chart. April 22, 2025. Statista. Accessed June 05, 2025. https://www.statista.com/statistics/1372735/bnpl-transaction-value-in-italy/
Statista. (2025). Estimated transaction value of buy now, pay later (BNPL) in Italy in 2024, with forecasts for 2025 and 2030 (in million U.S. dollars). Statista. Statista Inc.. Accessed: June 05, 2025. https://www.statista.com/statistics/1372735/bnpl-transaction-value-in-italy/
Statista. "Estimated Transaction Value of Buy Now, Pay Later (Bnpl) in Italy in 2024, with Forecasts for 2025 and 2030 (in Million U.S. Dollars)." Statista, Statista Inc., 22 Apr 2025, https://www.statista.com/statistics/1372735/bnpl-transaction-value-in-italy/
Statista, Estimated transaction value of buy now, pay later (BNPL) in Italy in 2024, with forecasts for 2025 and 2030 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1372735/bnpl-transaction-value-in-italy/ (last visited June 05, 2025)
Estimated transaction value of buy now, pay later (BNPL) in Italy in 2024, with forecasts for 2025 and 2030 (in million U.S. dollars) [Graph], Statista, April 22, 2025. [Online]. Available: https://www.statista.com/statistics/1372735/bnpl-transaction-value-in-italy/
