In 2021, the majority of consumers 82 percent preferred purchasing through the hybrid channel which includes both online and brick and motor. In comparison, eight percent chose online-only and brick and motor only channels respectively.
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Preferred cross channel during shopping across India in 2021
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Inc42. (January 30, 2023). Preferred cross channel during shopping across India in 2021 [Graph]. In Statista. Retrieved June 20, 2025, from https://www.statista.com/statistics/1372896/india-cross-channel-shopping-preference/
Inc42. "Preferred cross channel during shopping across India in 2021." Chart. January 30, 2023. Statista. Accessed June 20, 2025. https://www.statista.com/statistics/1372896/india-cross-channel-shopping-preference/
Inc42. (2023). Preferred cross channel during shopping across India in 2021. Statista. Statista Inc.. Accessed: June 20, 2025. https://www.statista.com/statistics/1372896/india-cross-channel-shopping-preference/
Inc42. "Preferred Cross Channel during Shopping across India in 2021." Statista, Statista Inc., 30 Jan 2023, https://www.statista.com/statistics/1372896/india-cross-channel-shopping-preference/
Inc42, Preferred cross channel during shopping across India in 2021 Statista, https://www.statista.com/statistics/1372896/india-cross-channel-shopping-preference/ (last visited June 20, 2025)
Preferred cross channel during shopping across India in 2021 [Graph], Inc42, January 30, 2023. [Online]. Available: https://www.statista.com/statistics/1372896/india-cross-channel-shopping-preference/
