In 2022, the average spending per trip on fast-moving consumer goods via social commerce in Vietnam reached 385.4 thousand Vietnamese dong. By comparison, e-commerce channels recorded a lower average spending per trip that year, amounting to over 313 thousand Vietnamese dong.
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Spending per trip on fast-moving consumer goods (FMCG) via online channels of consumers in Vietnam in 2022, by online platform type
(in thousand Vietnamese dong)
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Kantar Worldpanel. (February 27, 2023). Spending per trip on fast-moving consumer goods (FMCG) via online channels of consumers in Vietnam in 2022, by online platform type (in thousand Vietnamese dong) [Graph]. In Statista. Retrieved June 23, 2025, from https://www.statista.com/statistics/1372904/vietnam-spending-per-trip-on-fmcg-via-online-channels/
Kantar Worldpanel. "Spending per trip on fast-moving consumer goods (FMCG) via online channels of consumers in Vietnam in 2022, by online platform type (in thousand Vietnamese dong)." Chart. February 27, 2023. Statista. Accessed June 23, 2025. https://www.statista.com/statistics/1372904/vietnam-spending-per-trip-on-fmcg-via-online-channels/
Kantar Worldpanel. (2023). Spending per trip on fast-moving consumer goods (FMCG) via online channels of consumers in Vietnam in 2022, by online platform type (in thousand Vietnamese dong). Statista. Statista Inc.. Accessed: June 23, 2025. https://www.statista.com/statistics/1372904/vietnam-spending-per-trip-on-fmcg-via-online-channels/
Kantar Worldpanel. "Spending per Trip on Fast-moving Consumer Goods (Fmcg) via Online Channels of Consumers in Vietnam in 2022, by Online Platform Type (in Thousand Vietnamese Dong)." Statista, Statista Inc., 27 Feb 2023, https://www.statista.com/statistics/1372904/vietnam-spending-per-trip-on-fmcg-via-online-channels/
Kantar Worldpanel, Spending per trip on fast-moving consumer goods (FMCG) via online channels of consumers in Vietnam in 2022, by online platform type (in thousand Vietnamese dong) Statista, https://www.statista.com/statistics/1372904/vietnam-spending-per-trip-on-fmcg-via-online-channels/ (last visited June 23, 2025)
Spending per trip on fast-moving consumer goods (FMCG) via online channels of consumers in Vietnam in 2022, by online platform type (in thousand Vietnamese dong) [Graph], Kantar Worldpanel, February 27, 2023. [Online]. Available: https://www.statista.com/statistics/1372904/vietnam-spending-per-trip-on-fmcg-via-online-channels/
