Nearly 57 percent of enterprises in Lithuania used at least one of social media types, which included social networks, blogs, and multimedia content sharing websites, in 2023. Of them, the majority used only one social media channel, at approximately 36 percent, while more than one fifth employed two or more types of social media.
Share of enterprises using social media in Lithuania in 2023, by number of channels
Characteristic
Share of enterprises
Use any social media
56.6%
Use one type of social media
35.2%
Use two or more social media
21.4%
Use two types of social media
17.4%
Use three types of social media
4%
0%10%20%30%40%50%60%70%
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Refers to the share of enterprises with at least 10 employees, excluding the financial sector. The types of social media are the following: social networks (means having a profile or account), blog or microblog, and multimedia sharing websites.
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Eurostat. (September 24, 2024). Share of enterprises using social media in Lithuania in 2023, by number of channels [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/1373172/number-of-social-media-types-used-by-enterprises/
Eurostat. "Share of enterprises using social media in Lithuania in 2023, by number of channels." Chart. September 24, 2024. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/1373172/number-of-social-media-types-used-by-enterprises/
Eurostat. (2024). Share of enterprises using social media in Lithuania in 2023, by number of channels. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/1373172/number-of-social-media-types-used-by-enterprises/
Eurostat. "Share of Enterprises Using Social Media in Lithuania in 2023, by Number of Channels." Statista, Statista Inc., 24 Sep 2024, https://www.statista.com/statistics/1373172/number-of-social-media-types-used-by-enterprises/
Eurostat, Share of enterprises using social media in Lithuania in 2023, by number of channels Statista, https://www.statista.com/statistics/1373172/number-of-social-media-types-used-by-enterprises/ (last visited June 06, 2025)
Share of enterprises using social media in Lithuania in 2023, by number of channels [Graph], Eurostat, September 24, 2024. [Online]. Available: https://www.statista.com/statistics/1373172/number-of-social-media-types-used-by-enterprises/
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