YouTube had the greatest potential in terms of social media advertising reach in Portugal in 2024, encompassing **** percent of the total population. Facebook followed, reaching **** percent of the population. On the lowest positions were X and Snapchat, which reached ** percent and ** percent of the total population, respectively.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DataReportal, & We Are Social, & Meltwater. (March 2, 2025). Potential social media advertising reach as a share of the total population in Portugal in 2024, by platform [Graph]. In Statista. Retrieved June 29, 2025, from https://www.statista.com/statistics/1373288/portugal-potential-social-media-advertising-reach-by-platform/
DataReportal, und We Are Social, und Meltwater. "Potential social media advertising reach as a share of the total population in Portugal in 2024, by platform." Chart. March 2, 2025. Statista. Accessed June 29, 2025. https://www.statista.com/statistics/1373288/portugal-potential-social-media-advertising-reach-by-platform/
DataReportal, We Are Social, Meltwater. (2025). Potential social media advertising reach as a share of the total population in Portugal in 2024, by platform. Statista. Statista Inc.. Accessed: June 29, 2025. https://www.statista.com/statistics/1373288/portugal-potential-social-media-advertising-reach-by-platform/
DataReportal, and We Are Social, and Meltwater. "Potential Social Media Advertising Reach as a Share of The Total Population in Portugal in 2024, by Platform." Statista, Statista Inc., 2 Mar 2025, https://www.statista.com/statistics/1373288/portugal-potential-social-media-advertising-reach-by-platform/
DataReportal & We Are Social & Meltwater, Potential social media advertising reach as a share of the total population in Portugal in 2024, by platform Statista, https://www.statista.com/statistics/1373288/portugal-potential-social-media-advertising-reach-by-platform/ (last visited June 29, 2025)
Potential social media advertising reach as a share of the total population in Portugal in 2024, by platform [Graph], DataReportal, & We Are Social, & Meltwater, March 2, 2025. [Online]. Available: https://www.statista.com/statistics/1373288/portugal-potential-social-media-advertising-reach-by-platform/
