Reasons for social commerce purchases South Korea 2025

Published by
Nina Jobst,
May 8, 2025

According to a survey conducted by Rakuten Insight in South Korea in 2025 on social commerce, around ** percent of respondents answered they purchased something via social media because it was convenient to do so. Another **** percent stated that there was an ongoing sale or promotion for buying the item on social media.

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Reasons to purchase something via social media in South Korea as of February 2025

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Release date

March 2025

Region

South Korea

Survey time period

February 12 to 28, 2025

Number of respondents

2,282 respondents

Age group

16 years and older

Special properties

those who purchased something via social media before

Method of interview

Online survey

Supplementary notes

Original question: "Why did you purchase something on social media? (choose up to 3 of the most relevant answers)"

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Statistics on " Social media advertising in South Korea "

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Overview

5

Social media use

6

Ad reach

4

Ad perception

4

Purchasing behavior

6

Influencer advertising

6

Further related statistics

10

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Topics

Social media advertising in South KoreaInternet usage in South KoreaAdvertising in the Asia-Pacific regionSocial media usage in South KoreaAdvertising in China
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