According to a survey conducted by Rakuten Insight in South Korea in 2025 on social commerce, around ** percent of respondents between the ages of 16 to 24 and those over 55 years old answered that they purchased something via social media because it was convenient to buy. This was the most common reason across all age groups, followed by participating in a sale or promotion by using social media for the purchase.
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Rakuten Insight. (March 27, 2025). Reasons to purchase something via social media in South Korea as of February 2025, by age [Graph]. In Statista. Retrieved July 15, 2025, from https://www.statista.com/statistics/1373345/south-korea-social-commerce-purchase-reasons-by-age/
Rakuten Insight. "Reasons to purchase something via social media in South Korea as of February 2025, by age." Chart. March 27, 2025. Statista. Accessed July 15, 2025. https://www.statista.com/statistics/1373345/south-korea-social-commerce-purchase-reasons-by-age/
Rakuten Insight. (2025). Reasons to purchase something via social media in South Korea as of February 2025, by age. Statista. Statista Inc.. Accessed: July 15, 2025. https://www.statista.com/statistics/1373345/south-korea-social-commerce-purchase-reasons-by-age/
Rakuten Insight. "Reasons to Purchase Something via Social Media in South Korea as of February 2025, by Age." Statista, Statista Inc., 27 Mar 2025, https://www.statista.com/statistics/1373345/south-korea-social-commerce-purchase-reasons-by-age/
Rakuten Insight, Reasons to purchase something via social media in South Korea as of February 2025, by age Statista, https://www.statista.com/statistics/1373345/south-korea-social-commerce-purchase-reasons-by-age/ (last visited July 15, 2025)
Reasons to purchase something via social media in South Korea as of February 2025, by age [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: https://www.statista.com/statistics/1373345/south-korea-social-commerce-purchase-reasons-by-age/
