According to a survey conducted among consumers in the United States in January 2023, Paramount+ was the mobile video and streaming app seeing the highest growth in approval during the previous 90 days, approximately 20 percentage points. Peacock TV and Amazon Prime Video ranked second, with an improvement of around 17.6 percentage points, respectively. In comparison, anime-specific online video app Crunchyroll and live streaming platform Twitch, saw the least growth in personal positive opinion among U.S. consumers, with an increase in approval of 3.6 percentage points and 2.7 percentage points, respectively.
Increase in personal positive opinion on mobile video and streaming apps among consumers in the United States in January 2023
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Increase in personal positive opinion on mobile video and streaming apps among consumers in the United States in January 2023
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According to the source, the ranking "measures the difference between how many people say their opinion has improved vs deteriorated over the last 90 days. This difference is depicted in percentage points [...]"
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Digital Turbine. (February 1, 2023). Increase in personal positive opinion on mobile video and streaming apps among consumers in the United States in January 2023 [Graph]. In Statista. Retrieved May 05, 2025, from https://www.statista.com/statistics/1373425/approval-growth-video-streaming-apps-us/
Digital Turbine. "Increase in personal positive opinion on mobile video and streaming apps among consumers in the United States in January 2023." Chart. February 1, 2023. Statista. Accessed May 05, 2025. https://www.statista.com/statistics/1373425/approval-growth-video-streaming-apps-us/
Digital Turbine. (2023). Increase in personal positive opinion on mobile video and streaming apps among consumers in the United States in January 2023. Statista. Statista Inc.. Accessed: May 05, 2025. https://www.statista.com/statistics/1373425/approval-growth-video-streaming-apps-us/
Digital Turbine. "Increase in Personal Positive Opinion on Mobile Video and Streaming Apps among Consumers in The United States in January 2023." Statista, Statista Inc., 1 Feb 2023, https://www.statista.com/statistics/1373425/approval-growth-video-streaming-apps-us/
Digital Turbine, Increase in personal positive opinion on mobile video and streaming apps among consumers in the United States in January 2023 Statista, https://www.statista.com/statistics/1373425/approval-growth-video-streaming-apps-us/ (last visited May 05, 2025)
Increase in personal positive opinion on mobile video and streaming apps among consumers in the United States in January 2023 [Graph], Digital Turbine, February 1, 2023. [Online]. Available: https://www.statista.com/statistics/1373425/approval-growth-video-streaming-apps-us/
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