Social media users in Portugal 2024, by age group and platform

Published by Beatriz Luz, May 26, 2025

During December 2024, social media users aged 18 to 24 and 25 to 35 years old comprised the biggest user groups of Instagram in Portugal. At the same time, the age groups of 25 to 34, 35 to 44, and 45 to 54 years old made up the biggest user groups of Facebook and Messenger. Facebook registered its highest use among people aged 25 to 34 years old, at 23 percent. Instagram registered 27 percent of users within the age group of 25 to 34 years old. The highest age group among Messenger users was 25 to 34 years old, at 22 percent.

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Social media users in Portugal in December 2024, by age group and platform

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Release date

January 2025

Region

Portugal

Survey time period

December 2024

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Overview

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User demographics

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User behavior

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Social media use by enterprises

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Meta

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YouTube

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Other social media platforms

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Topics

Social media in PortugalSocial mediaFacebookInstagramMedia usage in Portugal
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