SEA: live shopping awareness and usage 2022| Statista

In a 2022 study on social commerce conducted across Southeast Asia, over ** percent of the respondents stated that they were aware of live shopping. Around ** percent claimed that they watched one or more live shopping event within the last 12 months.

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Live shopping awareness and usage in Southeast Asia in 2022

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Release date

December 2022

More information

Region

Asia

Survey time period

June to November 2022

Number of respondents

15,000 respondents

Special properties

includes Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam

Method of interview

Online survey

Citation formats

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Most used social media platforms for making purchases during the last 12 months in the Philippines as of February 2025, by gender

Leading social media platforms for social commerce Philippines 2025, by gender

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Statistics on " Live commerce in Asia "

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Other statistics that may interest you Live commerce in Asia

Overview

6

Usage

6

Channels

7

Consumer behavior

5

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Topics

Live commerce in Asia

E-commerce in the Asia-Pacific region

Shopping behavior in the Asia-Pacific region

Social commerce in Southeast Asia

E-commerce in Southeast Asia

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* For commercial use only

For single users

$0 USD

Always free

Access limited to Free Statistics. Premium Statistics are not included.

Free Statistics

Based on your interests

For single users

$199 USD

per month, billed annually ¹

Free Statistics
Premium Statistics

The statistic on this page is a Premium Statistic and is included in this account.

For teams of up to 5 people

$1,299 USD

per month, billed annually ¹

Free + Premium Statistics
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Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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