Edibles and soft drinks were the most popular product categories of social commerce in Japan, as revealed in a survey conducted in February 2023 by Rakuten Insight. Around ** percent of respondents stated that they bought foods, snacks, and non-alcoholic beverages on social media in the past 12 months.
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Rakuten Insight. (March 15, 2023). Leading product categories purchased on social media in Japan as of February 2023 [Graph]. In Statista. Retrieved July 13, 2025, from https://www.statista.com/statistics/1373624/japan-popular-social-commerce-product-categories/
Rakuten Insight. "Leading product categories purchased on social media in Japan as of February 2023." Chart. March 15, 2023. Statista. Accessed July 13, 2025. https://www.statista.com/statistics/1373624/japan-popular-social-commerce-product-categories/
Rakuten Insight. (2023). Leading product categories purchased on social media in Japan as of February 2023. Statista. Statista Inc.. Accessed: July 13, 2025. https://www.statista.com/statistics/1373624/japan-popular-social-commerce-product-categories/
Rakuten Insight. "Leading Product Categories Purchased on Social Media in Japan as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373624/japan-popular-social-commerce-product-categories/
Rakuten Insight, Leading product categories purchased on social media in Japan as of February 2023 Statista, https://www.statista.com/statistics/1373624/japan-popular-social-commerce-product-categories/ (last visited July 13, 2025)
Leading product categories purchased on social media in Japan as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373624/japan-popular-social-commerce-product-categories/
