According to a survey on social commerce conducted by Rakuten Insight in 2023, approximately ** percent of respondents answered that they used TikTok for purchases during the last 12 months. The same survey indicated that around ** percent of Indonesian consumers regularly shopped on social media.
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Rakuten Insight. (March 15, 2023). Most commonly used social media platform for purchases during the last 12 months in Indonesia as of February 2023 [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1373651/indonesia-social-media-platforms-used-for-social-commerce/
Rakuten Insight. "Most commonly used social media platform for purchases during the last 12 months in Indonesia as of February 2023." Chart. March 15, 2023. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1373651/indonesia-social-media-platforms-used-for-social-commerce/
Rakuten Insight. (2023). Most commonly used social media platform for purchases during the last 12 months in Indonesia as of February 2023. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1373651/indonesia-social-media-platforms-used-for-social-commerce/
Rakuten Insight. "Most Commonly Used Social Media Platform for Purchases during The Last 12 Months in Indonesia as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373651/indonesia-social-media-platforms-used-for-social-commerce/
Rakuten Insight, Most commonly used social media platform for purchases during the last 12 months in Indonesia as of February 2023 Statista, https://www.statista.com/statistics/1373651/indonesia-social-media-platforms-used-for-social-commerce/ (last visited July 12, 2025)
Most commonly used social media platform for purchases during the last 12 months in Indonesia as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373651/indonesia-social-media-platforms-used-for-social-commerce/
