According to a Rakuten Insight survey conducted in Vietnam in February 2023, 74 percent of respondents stated Facebook was the most used social media platform for online shopping in the past 12 months, followed by TikTok and Youtube. The same survey also revealed that clothing was the most popular purchased item on these social platforms.
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Most used social media platforms for making purchases in the past 12 months among consumers in Vietnam as of February 2023
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Rakuten Insight. (March 15, 2023). Most used social media platforms for making purchases in the past 12 months among consumers in Vietnam as of February 2023 [Graph]. In Statista. Retrieved June 23, 2025, from https://www.statista.com/statistics/1373771/vietnam-leading-social-media-platforms-for-shopping/
Rakuten Insight. "Most used social media platforms for making purchases in the past 12 months among consumers in Vietnam as of February 2023." Chart. March 15, 2023. Statista. Accessed June 23, 2025. https://www.statista.com/statistics/1373771/vietnam-leading-social-media-platforms-for-shopping/
Rakuten Insight. (2023). Most used social media platforms for making purchases in the past 12 months among consumers in Vietnam as of February 2023. Statista. Statista Inc.. Accessed: June 23, 2025. https://www.statista.com/statistics/1373771/vietnam-leading-social-media-platforms-for-shopping/
Rakuten Insight. "Most Used Social Media Platforms for Making Purchases in The past 12 Months among Consumers in Vietnam as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373771/vietnam-leading-social-media-platforms-for-shopping/
Rakuten Insight, Most used social media platforms for making purchases in the past 12 months among consumers in Vietnam as of February 2023 Statista, https://www.statista.com/statistics/1373771/vietnam-leading-social-media-platforms-for-shopping/ (last visited June 23, 2025)
Most used social media platforms for making purchases in the past 12 months among consumers in Vietnam as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373771/vietnam-leading-social-media-platforms-for-shopping/
