In a survey conducted by Rakuten Insight in February 2025, the majority of respondents ** percent in India chose to shop on social media as it was convenient. Whereas, about ** percent of respondents preferred to purchasing on social media as it was being promoted by an influencer they follow.
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Rakuten Insight. (March 27, 2025). Reasons for purchasing on social media in India as of February 2025 [Graph]. In Statista. Retrieved June 20, 2025, from https://www.statista.com/statistics/1374198/india-reasons-for-shopping-on-social-media/
Rakuten Insight. "Reasons for purchasing on social media in India as of February 2025." Chart. March 27, 2025. Statista. Accessed June 20, 2025. https://www.statista.com/statistics/1374198/india-reasons-for-shopping-on-social-media/
Rakuten Insight. (2025). Reasons for purchasing on social media in India as of February 2025. Statista. Statista Inc.. Accessed: June 20, 2025. https://www.statista.com/statistics/1374198/india-reasons-for-shopping-on-social-media/
Rakuten Insight. "Reasons for Purchasing on Social Media in India as of February 2025." Statista, Statista Inc., 27 Mar 2025, https://www.statista.com/statistics/1374198/india-reasons-for-shopping-on-social-media/
Rakuten Insight, Reasons for purchasing on social media in India as of February 2025 Statista, https://www.statista.com/statistics/1374198/india-reasons-for-shopping-on-social-media/ (last visited June 20, 2025)
Reasons for purchasing on social media in India as of February 2025 [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: https://www.statista.com/statistics/1374198/india-reasons-for-shopping-on-social-media/
