Parents with children who request products in the U.S. 2022, by inspiration

Published by
Michele Majidi,
Jul 3, 2025

During a survey held in December 2022, ** percent of responding Gen Alpha parents with children ages 8 to 9 said that their children requested products based on TV ads. This share was ** percent for Gen Alpha parents with children ages 5 to 7.

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Share of parents who said their children requested products in the United States as of December 2022, by source of inspiration

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Source

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Release date

March 2023

Region

United States

Survey time period

December 10 to 20, 2022

Number of respondents

2,001 respondents

Special properties

among parents with children under the age of nine

Supplementary notes

The source does not specify the type of the survey.

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