The use of social media by Portuguese enterprises, in 2023, was mostly undertaken by those in the construction and real estate sector. Indeed, 100 percent of these enterprises used social media during the period in question. Following were companies from the information and communication and also catering and accommodation sectors, at a share of 99.5 percent. Enterprises from the transportation and storage were the ones using social media the least, at a rate of 96.7 percent.
Share of enterprises that use social media in Portugal in 2023, by sector
The survey population consists of enterprises with 10 or more employees and self-employed persons, and does not include enterprises from the financial sector.
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Statistics Portugal. (November 21, 2024). Share of enterprises that use social media in Portugal in 2023, by sector [Graph]. In Statista. Retrieved April 20, 2025, from https://www.statista.com/statistics/1374597/portugal-enterprises-using-social-media-by-sector/
Statistics Portugal. "Share of enterprises that use social media in Portugal in 2023, by sector." Chart. November 21, 2024. Statista. Accessed April 20, 2025. https://www.statista.com/statistics/1374597/portugal-enterprises-using-social-media-by-sector/
Statistics Portugal. (2024). Share of enterprises that use social media in Portugal in 2023, by sector. Statista. Statista Inc.. Accessed: April 20, 2025. https://www.statista.com/statistics/1374597/portugal-enterprises-using-social-media-by-sector/
Statistics Portugal. "Share of Enterprises That Use Social Media in Portugal in 2023, by Sector." Statista, Statista Inc., 21 Nov 2024, https://www.statista.com/statistics/1374597/portugal-enterprises-using-social-media-by-sector/
Statistics Portugal, Share of enterprises that use social media in Portugal in 2023, by sector Statista, https://www.statista.com/statistics/1374597/portugal-enterprises-using-social-media-by-sector/ (last visited April 20, 2025)
Share of enterprises that use social media in Portugal in 2023, by sector [Graph], Statistics Portugal, November 21, 2024. [Online]. Available: https://www.statista.com/statistics/1374597/portugal-enterprises-using-social-media-by-sector/
