Frequency of purchasing something using social media China 2025, by age

Published by
Yihan Ma,
Apr 15, 2025

According to a survey conducted by Rakuten Insight in China in 2025 on the frequency of social commerce purchases during the last 12 months, around three-fourths of respondents aged 35 to 44 years old stated that they regularly shop on social media. Overall, the frequency of shopping online via social media was higher among younger generations.

Frequency of purchasing something on social media during the last 12 months in China as of February 2025, by age

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Release date

March 2025

Region

China

Survey time period

February 12 to 28, 2025

Number of respondents

3,790 respondents

Age group

16 years and older

Supplementary notes

Original question: "How often have you purchased something on social media in the last 12 months?"

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