Reasons for social commerce purchases China 2025, by gender

Published by
Yihan Ma,
Apr 15, 2025
According to a survey conducted by Rakuten Insight in China in 2023 on social commerce, more than 78 percent of male respondents and 77 percent of female respondents stated that convenience led them to purchase items via social media. Sale and promotion codes were the second biggest reason leading to purchases on social media.

Reasons to purchase something via social media in China as of February 2025, by gender

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Release date

March 2025

Region

China

Survey time period

February 12 to 28, 2025

Number of respondents

3,655 respondents

Age group

16 years and older

Special properties

those who purchased something via social media before; multiple answers allowed

Supplementary notes

Original question: "Why did you purchase something on social media? (choose up to 3 of the most relevant answers)"

The survey was conducted among 2,225 female respondents and 1,430 male respondents.

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