Reasons for social commerce purchases China 2025, by age

Published by
Yihan Ma,
Apr 15, 2025

According to a survey conducted by Rakuten Insight in China in 2025 on social commerce, 84 percent of respondents between the ages of 25 to 34 answered that they purchased things via social media because it was convenient. This was the most common reason across all age groups. Having a sale or promotional code was the second biggest reason for buying via social media.

Reasons to purchase something via social media in China as of February 2025, by age

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Release date

March 2025

Region

China

Survey time period

February 12 to 28, 2025

Number of respondents

3,655 respondents

Age group

16 years and older

Special properties

those who purchased something via social media before: multiple answers allowed

Supplementary notes

Original question: "Why did you purchase something on social media? (choose up to 3 of the most relevant answers)"

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