Three out of ten Russian households had at least one paid subscription to a video-on-demand (VOD) platform in the first six months of 2024. The penetration rate of SVOD services in the country increased over the observed period.
Advertisement
Advertisement
Share of households with at least one paid subscription to a video-on-demand (VOD) platform in Russia from 2020 to 1st half 2024
Includes online cinema theaters (OTT VOD) and multi-channel TV broadcasting portals (OTT TV), but excludes application stores, such as iTunes or Google Play.
The statistic has been compiled from several reports by the source.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
TMT Consulting. (September 4, 2024). Share of households with at least one paid subscription to a video-on-demand (VOD) platform in Russia from 2020 to 1st half 2024 [Graph]. In Statista. Retrieved June 18, 2025, from https://www.statista.com/statistics/1374910/svod-reach-russia/
TMT Consulting. "Share of households with at least one paid subscription to a video-on-demand (VOD) platform in Russia from 2020 to 1st half 2024." Chart. September 4, 2024. Statista. Accessed June 18, 2025. https://www.statista.com/statistics/1374910/svod-reach-russia/
TMT Consulting. (2024). Share of households with at least one paid subscription to a video-on-demand (VOD) platform in Russia from 2020 to 1st half 2024. Statista. Statista Inc.. Accessed: June 18, 2025. https://www.statista.com/statistics/1374910/svod-reach-russia/
TMT Consulting. "Share of Households with at Least One Paid Subscription to a Video-on-demand (Vod) Platform in Russia from 2020 to 1st Half 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1374910/svod-reach-russia/
TMT Consulting, Share of households with at least one paid subscription to a video-on-demand (VOD) platform in Russia from 2020 to 1st half 2024 Statista, https://www.statista.com/statistics/1374910/svod-reach-russia/ (last visited June 18, 2025)
Share of households with at least one paid subscription to a video-on-demand (VOD) platform in Russia from 2020 to 1st half 2024 [Graph], TMT Consulting, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1374910/svod-reach-russia/
