According to a 2023 survey among consumers in the United States, 84 percent of respondents among Generation Z and Millennials stated that loyalty or rewards programs impacted their decision to continue doing business with a brand. This share was 83 percent among Gen X and Baby Boomers. On average, loyalty programs influenced buying decisions for nearly eight out of 10 U.S. consumers.
Loyalty or rewards program’s impact on the likelihood to continue doing business with a brand according to consumers in the United States in 2023, by generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Merkle. (February 13, 2024). Loyalty or rewards program’s impact on the likelihood to continue doing business with a brand according to consumers in the United States in 2023, by generation [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/1374927/loyalty-program-impact-consumer-decision-us/
Merkle. "Loyalty or rewards program’s impact on the likelihood to continue doing business with a brand according to consumers in the United States in 2023, by generation." Chart. February 13, 2024. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/1374927/loyalty-program-impact-consumer-decision-us/
Merkle. (2024). Loyalty or rewards program’s impact on the likelihood to continue doing business with a brand according to consumers in the United States in 2023, by generation. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/1374927/loyalty-program-impact-consumer-decision-us/
Merkle. "Loyalty or Rewards Program’s Impact on The Likelihood to Continue Doing Business with a Brand According to Consumers in The United States in 2023, by Generation." Statista, Statista Inc., 13 Feb 2024, https://www.statista.com/statistics/1374927/loyalty-program-impact-consumer-decision-us/
Merkle, Loyalty or rewards program’s impact on the likelihood to continue doing business with a brand according to consumers in the United States in 2023, by generation Statista, https://www.statista.com/statistics/1374927/loyalty-program-impact-consumer-decision-us/ (last visited June 06, 2025)
Loyalty or rewards program’s impact on the likelihood to continue doing business with a brand according to consumers in the United States in 2023, by generation [Graph], Merkle, February 13, 2024. [Online]. Available: https://www.statista.com/statistics/1374927/loyalty-program-impact-consumer-decision-us/
