According to a survey on social commerce conducted by Rakuten Insight in Singapore in 2025, approximately ** percent of female and ** percent of male respondents answered that they used TikTok for purchases during the last 12 months. The same survey indicated that around ** percent of Singaporean consumers regularly shopped on social media.
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Rakuten Insight. (March 27, 2025). Most commonly used social media platform for purchases during the last 12 months in Singapore as of February 2025, by gender [Graph]. In Statista. Retrieved July 13, 2025, from https://www.statista.com/statistics/1375005/singapore-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight. "Most commonly used social media platform for purchases during the last 12 months in Singapore as of February 2025, by gender." Chart. March 27, 2025. Statista. Accessed July 13, 2025. https://www.statista.com/statistics/1375005/singapore-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight. (2025). Most commonly used social media platform for purchases during the last 12 months in Singapore as of February 2025, by gender. Statista. Statista Inc.. Accessed: July 13, 2025. https://www.statista.com/statistics/1375005/singapore-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight. "Most Commonly Used Social Media Platform for Purchases during The Last 12 Months in Singapore as of February 2025, by Gender." Statista, Statista Inc., 27 Mar 2025, https://www.statista.com/statistics/1375005/singapore-social-media-platforms-used-for-social-commerce-by-gender/
Rakuten Insight, Most commonly used social media platform for purchases during the last 12 months in Singapore as of February 2025, by gender Statista, https://www.statista.com/statistics/1375005/singapore-social-media-platforms-used-for-social-commerce-by-gender/ (last visited July 13, 2025)
Most commonly used social media platform for purchases during the last 12 months in Singapore as of February 2025, by gender [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: https://www.statista.com/statistics/1375005/singapore-social-media-platforms-used-for-social-commerce-by-gender/
