According to a survey conducted by Rakuten Insight in China in 2025 on social commerce, around 79 percent of respondents aged 16 to 24 who bought things via social media before stated they bought clothing articles. Other popular categories across the age groups included cosmetics and beauty products, as well as food, snacks, and non-alcoholic beverages.
Advertisement
Advertisement
Types of items purchased via social media in China as of February 2025, by age
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (March 27, 2025). Types of items purchased via social media in China as of February 2025, by age [Graph]. In Statista. Retrieved July 08, 2025, from https://www.statista.com/statistics/1375113/china-social-commerce-purchased-item-types-by-age/
Rakuten Insight. "Types of items purchased via social media in China as of February 2025, by age." Chart. March 27, 2025. Statista. Accessed July 08, 2025. https://www.statista.com/statistics/1375113/china-social-commerce-purchased-item-types-by-age/
Rakuten Insight. (2025). Types of items purchased via social media in China as of February 2025, by age. Statista. Statista Inc.. Accessed: July 08, 2025. https://www.statista.com/statistics/1375113/china-social-commerce-purchased-item-types-by-age/
Rakuten Insight. "Types of Items Purchased via Social Media in China as of February 2025, by Age." Statista, Statista Inc., 27 Mar 2025, https://www.statista.com/statistics/1375113/china-social-commerce-purchased-item-types-by-age/
Rakuten Insight, Types of items purchased via social media in China as of February 2025, by age Statista, https://www.statista.com/statistics/1375113/china-social-commerce-purchased-item-types-by-age/ (last visited July 08, 2025)
Types of items purchased via social media in China as of February 2025, by age [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: https://www.statista.com/statistics/1375113/china-social-commerce-purchased-item-types-by-age/
