According to a 2023 survey conducted in the United States, 81 percent of responding consumers said they purchased from the brand more frequently because they participated in a free loyalty program. Additionally, 76 percent of U.S. consumers in a free loyalty program noted that they spent more time with the brand due to their participation in the program. A similar share (78 percent) was recorded among consumers in a paid loyalty program.
Leading ways in which loyalty programs influenced consumer behavior according to consumers in the United States in 2023, by type of program
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Leading ways in which loyalty programs influenced consumer behavior according to consumers in the United States in 2023, by type of program
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Merkle. (February 13, 2024). Leading ways in which loyalty programs influenced consumer behavior according to consumers in the United States in 2023, by type of program [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/1375145/top-ways-loyalty-programs-influenced-consumer-behavior-us/
Merkle. "Leading ways in which loyalty programs influenced consumer behavior according to consumers in the United States in 2023, by type of program." Chart. February 13, 2024. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/1375145/top-ways-loyalty-programs-influenced-consumer-behavior-us/
Merkle. (2024). Leading ways in which loyalty programs influenced consumer behavior according to consumers in the United States in 2023, by type of program. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/1375145/top-ways-loyalty-programs-influenced-consumer-behavior-us/
Merkle. "Leading Ways in Which Loyalty Programs Influenced Consumer Behavior According to Consumers in The United States in 2023, by Type of Program." Statista, Statista Inc., 13 Feb 2024, https://www.statista.com/statistics/1375145/top-ways-loyalty-programs-influenced-consumer-behavior-us/
Merkle, Leading ways in which loyalty programs influenced consumer behavior according to consumers in the United States in 2023, by type of program Statista, https://www.statista.com/statistics/1375145/top-ways-loyalty-programs-influenced-consumer-behavior-us/ (last visited June 06, 2025)
Leading ways in which loyalty programs influenced consumer behavior according to consumers in the United States in 2023, by type of program [Graph], Merkle, February 13, 2024. [Online]. Available: https://www.statista.com/statistics/1375145/top-ways-loyalty-programs-influenced-consumer-behavior-us/
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