According to a survey by Rakuten Insight conducted in February 2025, about 70 percent of respondents from China stated that they shopped regularly on social media, using it as a purchase channel more than six times in the last 12 months.
Frequency of using social commerce in the Asia-Pacific region in 2025, by country or territory
Characteristic
I regularly shop on social media (more than 6 times in the last 12 months)
I have sometimes shopped on social media (3-6 times in the last 12 months)
I rarely shopped on social media (1-3 times in the last 12 months)
Original question: "How often have you purchased something on social media in the last 12 months?"
Number of respondents in: China - 3,790; Hong Kong - 2,112; Indonesia - 9,625; India - 22,584; Japan - 503; South Korea - 3,781; Malaysia - 8,322; the Philippines - 8,240; Singapore - 3,635; Thailand - 11,573; Taiwan - 7,337; and Vietnam - 2,343.
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Rakuten Insight. (March 27, 2025). Frequency of using social commerce in the Asia-Pacific region in 2025, by country or territory [Graph]. In Statista. Retrieved April 21, 2025, from https://www.statista.com/statistics/1375208/asia-social-commerce-usage-frequency-by-country/
Rakuten Insight. "Frequency of using social commerce in the Asia-Pacific region in 2025, by country or territory." Chart. March 27, 2025. Statista. Accessed April 21, 2025. https://www.statista.com/statistics/1375208/asia-social-commerce-usage-frequency-by-country/
Rakuten Insight. (2025). Frequency of using social commerce in the Asia-Pacific region in 2025, by country or territory. Statista. Statista Inc.. Accessed: April 21, 2025. https://www.statista.com/statistics/1375208/asia-social-commerce-usage-frequency-by-country/
Rakuten Insight. "Frequency of Using Social Commerce in The Asia-pacific Region in 2025, by Country or Territory." Statista, Statista Inc., 27 Mar 2025, https://www.statista.com/statistics/1375208/asia-social-commerce-usage-frequency-by-country/
Rakuten Insight, Frequency of using social commerce in the Asia-Pacific region in 2025, by country or territory Statista, https://www.statista.com/statistics/1375208/asia-social-commerce-usage-frequency-by-country/ (last visited April 21, 2025)
Frequency of using social commerce in the Asia-Pacific region in 2025, by country or territory [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: https://www.statista.com/statistics/1375208/asia-social-commerce-usage-frequency-by-country/
